Sebanyak 95 item atau buku ditemukan

Brand Extension. How Sub-Branding can be used to stretch a Brand effectively

An analysis of the German Sportswear Retailer Adidas

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this academic paper is to identify how Sub-Branding can be used to stretch a brand effectively. Thereby, the essence of the Brand Extension should be clarified and especially Sub-Branding should be classified and represented. In addition, an overview of the Adidas Group is given. Furthermore, it is closely examined, how Sub-Branding works in practice on the basis of the brand Adidas. First of all the focus of this academic paper lies on the conceptual fundamentals. This chapter will define and discuss the terms Brand, Brand Management and Brand Policy. Secondly, Brand Extension will be analysed in detail. Here, the types of Brand Extension – which are Category Extension and Line Extension – and its opportunities and risks will be displayed. Then the Brand Extension strategy Sub-Branding – and in particular, its objectives, requirements, as well as opportunities and risks – will be explained in detail. Following this, a case study of the German sportswear retailer Adidas is presented to illustrate how Brand Extension and especially Sub-Branding work in practice. Thereby, this chapter is aimed at recognizing how Sub-Branding can be used to extend a brand effectively. At the beginning, the company Adidas and its Brand Portfolio will be intro-duced. Afterwards, a closer look is taken at how Sub-Branding works in practice based on the example of Adidas using several sub-brands. Following that, a critical evaluation of the company’s brand extension strategy finalizes the chapter. Finally, the knowledge gained from this academic paper will be summarized in a con-clusion.

... many companies pursue the concept of Brand Extension for expanding their
product range in the course of realization ... successful brand.3 With the help of
such widely used Brand Extensions it is possible to supplement the product
range ...

Amra Khusaro

Stave Atbd Samroha; [amra Khusaro Dehalav Rshrya Samroha Samiti; Mukhya Sarakshaka Phakharuddna Al Ahamada [et Al. ]

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

This is a reproduction of a book published before 1923.

Processing butterfats and chocolate by PGSS micronisation

partial report

The report describes a preliminary feasibility study for fine particle formation from strating materials of solid butterfat and chocolate. The micronisation process used, it employs high pressure technology with carbon dioxide, is a PGSS process (Particles from Gas Saturated Solution).

The report describes a preliminary feasibility study for fine particle formation from strating materials of solid butterfat and chocolate.

Basic English Grammar

Basic English Grammar is a classic development skills text for beginning students of English as a second or foreign language. While keeping the same basic approach and material as in earlier editions, the third edition more fully develops communicative and interactive language-learning activities.

While keeping the same basic approach and material as in earlier editions, the third edition more fully develops communicative and interactive language-learning activities.

Global Food Prices and Domestic Inflation

Some Cross-Country Evidence

This paper provides a broad brush look at the impact of fluctuations in global food prices on domestic inflation in a large group of countries. For advanced economies, we find that these fluctuations have played a significant role over the period from 1960 to the present, but the impact has declined over time and become less persistent. We also find that the more recent global food price shocks occurred in the 2000s had a much bigger impact on emerging than on advanced economies. This larger impact could reflect the larger share of food in the consumption baskets in emerging economies on average than in advanced economies, and less anchored inflation expectations in emerging economies than in advanced economies.

1 # 1.8-l Ikly hirii lift ill" ii in Arg-Illińil |fft iik" 14| raliadii li'. il it ri in Tillinuin If", *" * II*
Typirus Irik II "i 1.77 Hosnia & Harry" lift iii.; *:: *:::ch Republic Irish II lii 1.11 Ikali
willia Irel ii", ill.<!" Ilk:iiii., iik Iro. ii.I." ii. 47 Illiril lift iii. iii.J." | alikilii lift ii. i* II* * Iluliirii
 ...

Rumusan rekomendasi kebijakan pengelolaan perbatasan di Nusa Tenggara Timur