Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.
WINNER OF THE CHARTERED MANAGEMENT INSTITUTE (CMI) INNOVATION AND ENTREPRENEURSHIP AWARD AT THE CMI BUSINESS BOOK THE YEAR AWARDS 2013 Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization.
Topics include the linguist's attitude, the work session and the roles of native speakers.
Topics include the linguist's attitude, the work session and the roles of native speakers.
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Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
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In this much-anticipated revision of Pollock's popular SPSS workbook, students dive headfirst into actual political data and work with a software tool that prepares them for future political science research. Students learn by doing with guided examples, more than 120 screenshots, and step-bystep instructions.
In this much-anticipated revision of Pollock's popular SPSS workbook, students dive headfirst into actual political data and work with a software tool that prepares them for future political science research.
"""Bagaimana kita membuat model yang benar dalam riset kita? Prosedur apa yang paling tepat untuk membuat pemodelan? Pertanyaan-pertanyaan tersebut sering diajukan oleh para mahasiswa yang sedang melakukan riset untuk skripsi, tesis maupun disertasi mereka. Selama ini orang mengenal pemodelan hanya dengan menggunakan Structural Equation Modeling (SEM) yang dirasakan masih sangat rumit bagi mahasiswa terutama tingkat S1. Buku ini memberikan alternatif lain dalam membangun model dalam riset dengan menggunakan prosedur- prosedur yang lebih mudah tetapi mempunyai kegunaan dan akurasi yang sangat tinggi. Prosedur-prosedur tersebut di antaranya merupakan prosedur baru yang berhasil dikembangkan oleh IBM SPSS. Dibandingkan buku sejenis lainnya, buku ini jauh lebih lengkap karena mengulas hal-hal yang paling penting: Teori yang melandasi pemahaman regresi linier. Cara mengidentifikasi predictor yang mempunyai kontribusi signifikan terhadap model secara otomatis dengan Automatic Linier Modeling. Membangun model penjualan dengan menggunakan regresi linier berganda dan mengatasi masalah multikolinieritas. Membangun model promosi dengan menggunakan prosedur curve estimation. Membangun model hubungan antara karekteristik produk dengan penjualan menggunakan prosedur partial least square. Membangun model untuk memprediksi risiko kebijakan pemberian pinjaman pada nasabah bank menggunakan regresi logistik biner. Membangun model strategi pemasaran produk menggunakan regresi logistik multinomial. Membangun model untuk memprediksi risiko kebijakan pemberian kredit menggunakan regresi ordinal. Membangun model hubungan antara promosi dengan nilai penjualan produk pada beberapa segmen pasar yang berbeda menggunakan regresi probit. Mengoreksi model yang menghasilkan hubungan yang tidak searah dengan regresi non-linier. Membuat model untuk memprediksi biaya pembangunan mall menggunakan prosedur weight estimation. Membuat pemodelan dua arah (non-recursive) dengan prosedur two stage least square. Cara menghitung variabel-variabel dengan satuan yang berbeda-beda dengan menggunakan prosedur optimal scaling. Cara memprediksi peluang risiko suatu kebijakan menggunakan decision trees. Cara-cara mengatasi hasil riset yang tidak signifikan."""
"""Bagaimana kita membuat model yang benar dalam riset kita?
The health and wellness of a community is dependent on many factors. Just as in a head-to-toe assessment of an individual client, a community health assessment will require a systematic approach to diagnose the health of a community. Whether for class or clinical application, this book is a perfect resource for any nurse evaluating the health of a community, guiding a user step-by-step through an assessment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
A quick and practical reference book with step-by-step explanation of various techniques of squint surgery represents an invaluable resource to the busy general ophthalmologists as well as postgraduate students. There are very few quality books which teach us practically how to do the basic steps in strabismus surgery. The purpose of this book is to present basic principles and technique of squint surgery in a step-by-step and easy-to-understand manner. The squint surgery is a combination of dexterity, knowledge, judgment and experience which is gleaned over many years of practice. In this book, the stalwarts in strabismology have privileged us with their experience, which is definitely carried over in the contents of this excellent guide. Theoretical learning of squint surgery must always be supported by a positive practical training and this book aims to help in giving that guidance. This book is written in a clear, logical and structured format with many illustrations, diagrams, photographs and is also coupled with high quality surgical video footage. This book is divided into four sections, viz. preoperative considerations, preferred surgical techniques, postoperative considerations and recent advances; in which highly regarded and expert strabismologists have presented their strategic thinking in this field and described the nuances of squint surgery in a simple yet very effective, step-by-step and lucid approach. The opportunity of first- hand studying all the thoughtful chapters from distinguished faculties in strabismology. This book useful for strabismus surgeons, ophthalmologists and residents.
The opportunity of first- hand studying all the thoughtful chapters from distinguished faculties in strabismology. This book useful for strabismus surgeons, ophthalmologists and residents.
