Strategic Management of Professional Service Firms

Theory and Practice

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

Management. Service quality is a strategically important resource in professional
service firms. It leads to business deals and – in a second step – generates
economic profits. Strong market developments and company diversification have
recently put more emphasis on the quality of the services provided as a possible
differentiation aspect than before. Only if a professional service firm is able to
stand out amongst competitors by continuously delivering quality services, will it
be ...