Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work. This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.
Rediscovering what PR managers do: rethinking the measurement of managerial
behavior in the public relations context, Journal of Communication Management,
9(2), 179–96; Moss, D.A. and Green, R. (2001). ... Public relations practitioner
role enactment at the senior management level within UK companies, Journal of
Public Relations Research, 12(4), 277–307. 5 Steyn, B. (2007). ... Plenary Panel,
European Public Relations Education and Research Association, Milan, October.
Learning Management System A Learning Management System (LMS),
otherwise known as Course Management System or Virtual Learning
Environment, may be used as the core technology of BL (iNACOL, 2015). It is a
system framework which, among other things, allows access to course content
and allows communication between relevant parties. Course content may be
discussion boards, web 2.0 tools, or any number of online educational tools.
Announcements can be made to ...
The Secret to Creating and Sustaining a Successful Business
With so many start-ups struggling to survive beyond their first year of trading, what are the key things that will ensure a business makes the right start? Multi-million copy selling author Ken Blanchard returns with much-needed advice on how to create and sustain a successful business, delivered in the inimitable ONE MINUTE style. THE ONE MINUTE ENTREPRENEUR focuses on three key areas: 1. Finance and how to manage your money effectively 2. People and the importance of empowerment 3. Customers and how to take care of them Why one minute you may ask? Well, in the words of Ken Blanchard, the best advice we ever received was given in less than a minute. THE ONE MINUTE ENTREPRENEUR contains all the short but meaningful insights that we've come to expect from this publishing phenomenon, delivered in a highly accessible way and with a splash of wry humour.
Services Available If you have been inspired by The One Minute Entrepreneur,
why not seek out more words of wisdom from the authors? Ken Blanchard and
Don Hutson speak personally to conventions and organisations worldwide and
via audio CD and DVD. They also supply Internetbased training. Tap into Ken
Blanchard's Wisdom The Ken Blanchard Companies is a global leader in
workplace learning, productivity, performance and leadership effectiveness. The
company works ...
Drawing on her neurology expertise and classroom experience, author Judy Willis examined decades of learning-centered brain research to determine what information was most valid and relevant for educators. The result is a comprehensive and accessible guide for improving student learning based on the best the research world has to offer. Willis takes a reader-friendly approach to neuroscience, describing how the brain processes, stores, and retrieves material and which instructional strategies help students learn most effectively and joyfully. You will discover how to captivate and hold the attention of your students and how to enhance their memory and test-taking success. You will learn how to know when students are ready for learning and when their brains need a rest. You will also learn how stress and emotion affect learning and how to improve student engagement. And you will find innovative techniques for designing assessments and adjusting teaching practices to ensure that all students reach their potential. No matter what grade or subject you teach, Research-Based Strategies to Ignite Student Learning will enrich your repertoire of teaching strategies so you can help students reach their full academic potential.
No matter what grade or subject you teach, Research-Based Strategies to Ignite Student Learning will enrich your repertoire of teaching strategies so you can help students reach their full academic potential.
Drawing on her neurology expertise and classroom experience, author Judy Willis examined decades of learning-centered brain research to determine what information was most valid and relevant for educators. The result is a comprehensive and accessible guide for improving student learning based on the best the research world has to offer. Willis takes a reader-friendly approach to neuroscience, describing how the brain processes, stores, and retrieves material and which instructional strategies help students learn most effectively and joyfully. You will discover how to captivate and hold the attention of your students and how to enhance their memory and test-taking success. You will learn how to know when students are ready for learning and when their brains need a rest. You will also learn how stress and emotion affect learning and how to improve student engagement. And you will find innovative techniques for designing assessments and adjusting teaching practices to ensure that all students reach their potential. No matter what grade or subject you teach, Research-Based Strategies to Ignite Student Learning will enrich your repertoire of teaching strategies so you can help students reach their full academic potential.
