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Advertising and Public Relations

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

In his book Crystallizing Pubic Opinion (1923), Edward Bernays, whom many
consider to be the father of public relations, wrote: “The three main elements of
public relations are practically as old as society: informing people, persuading
people ...