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The SAGE Handbook of Public Relations

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Günter Bentele is Professor of Public Relations at the University of Leipzig,
Germany. He is author, coauthor, editor, and coeditor of about 40 books and
more than 200 articles and book chapters in the fields of public relations,
communication ...

Handbook of Public Relations

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Although public relations has not formally identified or developed its core concept
, there is little doubt that a large majority of both public relations scholars and
public relations practitioners were trained in communication(s) of one sort or ...

Today's Public Relations

An Introduction

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

The Encyclopedia of Public Relations, edited by R. L. Heath (2005), is a valuable
source for details on the history of public relations. It covers the origins of modern
public relations, antecedents of public relations, biographical sketches, and ...