Handbook of Public Relations

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Although public relations has not formally identified or developed its core concept
, there is little doubt that a large majority of both public relations scholars and
public relations practitioners were trained in communication(s) of one sort or ...