The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
The influential first volume of the Handbook of Reading Research, published in 1984, was out of print for a number of years. This classic work, newly reprinted and available once again, includes comprehensive, authoritative, and effectively written chapters from a variety of research perspectives. With the breadth to appeal to a wide audience, yet the depth to speak authoritatively to various subgroups within that audience, this volume is an essential resource for researchers, students, and professionals across the field of reading and literacy education.
The influential first volume of the Handbook of Reading Research, published in 1984, was out of print for a number of years.
Hone your reading skills with a fun story deck and Q&A! Sharpen your skills while you play! Here are 56 accessible, entertaining, illustrated stories designed just for third graders—a biography of Martin Luther King Jr., a fun poem about peas, a history of the Rose Bowl, a scientific article about the sun. Following each story card is a reading comprehension card with lively questions about action, characters, and content. And then comes a card with questions on grammar, phonics, word choice, and other ELA topics. Brain Quest Reading Grade 3 is an excellent way for kids to hone their skills and become accomplished, enthusiastic readers - all in the form of a fun game to play with a friend, a parent, or by yourself. Vetted by a panel of America’s highest award-winning teachers, and embraced by kids and parents because it flat-out works, Brain Quest opens a world of information and education with its fast-paced question-and-answer format, bright full-color illustrations, and lively attitude.
Here are 56 accessible, entertaining, illustrated stories designed just for third graders—a biography of Martin Luther King Jr., a fun poem about peas, a history of the Rose Bowl, a scientific article about the sun.
도서에 포함된 MP3(CD) 음원은 다락원 홈페이지(www.darakwon.co.kr)에서 무료 다운로드 가능합니다. 1. 이 책의 개요 예비 관광가이드를 위한 쉽고 친절한 실무 영어회화 교재 Real English for Tour Guides 기본편은 관광가이드가 되는 데 필수적인 영어 표현을 학습할 수 있도록 구성되어 있다. 본 교재의 각 유닛은 고객 응대하기, 여행 상품 설명하기, 여행객 영접하기, 관광 해설하기, 여행객 환송하기와 같은 상황을 비롯하여 다양한 주제를 다루고 있다. 또한, 관광가이드로서 필요한 다양한 핵심 단어와 표현도 수록하고 있다. Real English for Tour Guides 기본편은 일차적으로는 대학 수업용 교재로 개발되었지만, 독학도 가능하도록 구성되어 있다. 본 교재는 말하기와 듣기에 중점을 두고 있으며, 독해 및 기초 문법을 다루는 코너도 수록하고 있다. 2. 이 책의 특징 * 영어 초급자도 재미있게 학습할 수 있는 쉽고 다양한 액티비티 제공 * 현장에서 가장 빈번하게 발생하는 상황별 대화문으로 구성 * 핵심 표현을 효과적으로 익힐 수 있도록 반복 학습법 채택 * 다양하게 활용할 수 있는 유닛별 필수 단어 리스트 수록 * 오디오CD 포함 * 목차 To the Students Study Guide Plan of the Book UNIT 01 Handling Guests UNIT 02 Explaining about Travel Products UNIT 03 Meeting Tourists at Airports UNIT 04 Giving Tourists an Orientation on the Bus UNIT 05 Local Restaurants UNIT 06 Hotels UNIT 07 Traditional Architecture UNIT 08 Museums UNIT 09 Performances UNIT 10 Cultural Experiences UNIT 11 Shopping UNIT 12 Seeing Tourists Off at Airports Answer Key Appendix: Word List
Real English for Tour Guides 기본편은 일차적으로는 대학 수업용 교재로 개발되었지만, 독학도 가능하도록 구성되어 있다. 본 교재는 말하기와 듣기에 중점을 두고 있으며, 독해 및 기초 ...
Tersedia Dirak Lantai 1
| 0001.21901742 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901741 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901740 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901739 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901738 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901737 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901736 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901735 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901734 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901733 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
Tersedia Dirak Lantai 1
| 0001.21901732 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901731 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901730 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901729 |
(PNJ-001-00176225) Dipinjam sampai 08-02-2027 pada Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901728 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901727 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901726 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901725 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901724 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
| 0001.21901723 |
Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
|
