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How Come You Don't Have an E-business Strategy?

The Essential Guide to Online Business

While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.

GETTING ADVICE As 40 per cent of companies are currently unsure of where to
find expert or impartial advice to guide them in developing an e-business strategy
(according to a 2001 Institute of Management report), the Technology Means ...