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Public Opinion, the Press, and Public Policy

Examines the ways in which public opinion affects public policy via the news media. Draws together theory and original research concerning the role of the press in shaping public policy.

1 Public Opinion, the Press, and Public Policy: An Introduction J. David
Kennamer As the techniques of scientific assessment of public opinion have
become better understood and more readily available, the measurement of,
discussion about, and interest in public opinion in American life have become
incessant. Because public opinion has become a category of news and a focus of
journalistic competition, the news-consuming public is constantly informed of
everything from its ...