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Public Relations for Schools

A Resource Guide for Principals

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.

Given the historical antecedents of public relations, the similarities of school and
corporate PR activity, and the goals of school PR, it is easy to derive a definition.
However, like goals, writers and practitioners have provided a variety of ...