Marketing
- ISBN 13 : 9780879677206
- ISBN 10 : 0879677201
- Judul : Marketing
- Pengarang : John E. Richardson,
- Kategori : Business & Economics
- Penerbit : McGraw-Hill/Dushkin
- Bahasa : en
- Tahun : 1988
- Halaman : 256
- Halaman : 256
- Google Book : http://books.google.co.id/books?id=EtFgrAXc1YMC&dq=intitle:marketing+stra&hl=&source=gbs_api
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Ketersediaan :
versihcation may be achieved By! • Moving into different, yet related product-
market areas; or • Building the corporation into a conglomerate that consists of a
few or several unrelated product-market areas. 6. Harvest/Divest Strategy
Assuming there is no opportunity to improve the situation, a strategic situation
that offers no advantage to a firm calls for a harvest/divest strategy. This strategy
results in eliminating the business through sale or liquidation. Insider buyouts
have been popular ...