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Marketing

versihcation may be achieved By! • Moving into different, yet related product-
market areas; or • Building the corporation into a conglomerate that consists of a
few or several unrelated product-market areas. 6. Harvest/Divest Strategy
Assuming there is no opportunity to improve the situation, a strategic situation
that offers no advantage to a firm calls for a harvest/divest strategy. This strategy
results in eliminating the business through sale or liquidation. Insider buyouts
have been popular ...

Annual Editions: Psychology 08/09 (2009 Update)

This 2009 UPDATE, Thirty-Ninth Edition of ANNUAL EDITIONS: PSYCHOLOGY provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; and an online instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM (ISBN 9780073301907) is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.

This 2009 UPDATE, Thirty-Ninth Edition of ANNUAL EDITIONS: PSYCHOLOGY provides convenient, inexpensive access to current articles selected from the best of the public press.