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Marketing

versihcation may be achieved By! • Moving into different, yet related product-
market areas; or • Building the corporation into a conglomerate that consists of a
few or several unrelated product-market areas. 6. Harvest/Divest Strategy
Assuming there is no opportunity to improve the situation, a strategic situation
that offers no advantage to a firm calls for a harvest/divest strategy. This strategy
results in eliminating the business through sale or liquidation. Insider buyouts
have been popular ...