This lively and wide-ranging textbook provides an invaluable guide to the very nature of language.
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective.
"This guide for HSC Business Studies presents a concise, systematic review of coursework and practice in skills essential to high level performance in the HSC.Students, tutors, teachers and parents will find the practical approach of this guide an essential support to the competitive final year of school study.Macquarie HSC Business Studies contains: a complete review of the HSC course an in-depth case study of a successful Australian company visual aids to learning and memory concis
"This guide for HSC Business Studies presents a concise, systematic review of coursework and practice in skills essential to high level performance in the HSC.Students, tutors, teachers and parents will find the practical approach of this ...
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
This authoritative book examines the what, why and how of international comparative research. It offers a comprehensive topic-based overview of the theory and practice of comparative research and addresses the possible concerns of those both funding the research and using the findings. Drawing on illustrations from the extensive international literature as well as real-life comparative studies, the chapters guide readers through the many stages in the research process, from research design and data collection to the analysis and interpretation of findings. In a book that crosses national, societal, cultural and disciplinary boundaries, the author: • Pinpoints practical problems and directs readers to tried and tested solutions, including multiple method strategies. • Draws on examples of policy transfer to examine how comparative research can inform policy making • Provides guidance on the management of international research teams and projects. This resource is the ultimate reference tool for students, researchers and practitioners undertaking comparative research projects in international settings across the social sciences and humanities.
The social science and humanities literature has engaged in a long-running
debate about terminology and substance. If agreement is relatively widespread
regarding the meaning of 'comparative research', the same cannot be said of '
international', 'cross-national' or the other terms used to describe research that
crosses national, cultural or societal boundaries. In this chapter, an attempt is
made, firstly, to reach a working definition of international comparative research,
the preferred ...
This special edition is a comprehensive tutorial and lasting reference on FoxPro for Windows. The book contains step-by-step lessons with real-world power user techniques. It covers every feature of FoxPro for Windows including RQBE, SQL, Internet accessibility, multi-user capabilities, and the program's many application development tools.
This special edition is a comprehensive tutorial and lasting reference on FoxPro for Windows. The book contains step-by-step lessons with real-world power user techniques.
Provides research based advice and practical suggestions to help students beat procrastination and perform better at university or MA26. Written by a recent graduate, the author gives students a chance to explore the root causes of procrastination and some of the best ways of eliminating it. Will help students to seize the day and get more done.
Provides research based advice and practical suggestions to help students beat procrastination and perform better at university or MA26.
A non-Christian views the history of Catholicism in India.
A non-Christian views the history of Catholicism in India.
