Sebanyak 107 item atau buku ditemukan

Up and Out of Poverty

The Social Marketing Solution

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer.

Marketing for Hospitality and Tourism

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Principles of Marketing, Third Canadian Edition, Philip Kotler, Gary Armstrong, Margaret H. Cunningham, Robert Warren. Instructor's Manual

Marketing Places Europe

How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Marketing Management in China

Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly

This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management.

"Marketing Management" and "Operations Management"

'a tour de force. . . . . The world of the Angevin court is splendidly recreated, and Dr Crouch succeeds admirably in explaining the reality of the chivalric ethos. For him, the celebrations after a battle had more in common with the atmosphere in the bar of a rugby club than with that of the enclosures at Henley or the ski-slopes of Klosters - Dr. Crouch is adept at finding striking modern parallels'. History Today 'a refreshingly readable book, it makes a contribution to medieval studies quite out of proportion to its size' TLS ' Crouch resurrects a lost world in fluent, economic and readable prose, often enlivened by colloquialisms and contemporary parallels' Southern History 'Written in a racy, accessible, idiosyncratic style, which might have appealed to the Marshal himself, it should be read by everyone interested in medieval people, politics and society' Archives William Marshal is the one medieval knight who had a contemporary biography written about him. He was THE knight of all knights as far as we are concerned today. He is the only medieval man whose authentic experience of aristocratic military life is preserved for us.

'a tour de force.

Marketing for Health Care Organizations

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

Marketing Models

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...

Strategic Marketing for Nonprofit Organizations

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.