The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
The field of 'marketing' is founded on theory development and its extension (
Bartels, 1965; Hunt, 2002; Wilkie and Moore, 2003). Specifically, the effort for
improvement of practice has led to the development of theory (Alderson, 1965),
and the ...
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
The photocopiable Guide also includes a grid with advice on how to cover your examination specification. New for the third edition is access to electronic materials, including activities, questions, case studies, articles and much more Ask your local representative for more details.
Get your best grades with this Cambridge International AS and A Level Business Studies Revision Guide. - Manage your own revision with step-by-step support from experienced examiners Sandie Harrison and David Milner - Maintain an appropriate international focus in exams with examples and case studies from around the world - Get the top marks by applying business studies terms accurately with the help of definitions and key words Use the Revision Guide to prepare for the big day: - Plan and pace your revision with the revision planner- Use the expert tips to clarify key points - Test yourself with rapid-fire questions and answers and tick off each topic as you complete it - Practise your exam skills with exam-style questions Also available: Cambridge International AS and A Level Business Studies textbook by Malcolm Surridge and Andrew Gillespie (ISBN: 9781444181395). This title has not been through the Cambridge endorsement process.
This recent addition to the Acoustic Masterclass series features 12 beautiful acoustic guitar interpretations of classic Christmas music as performed by David Cullen, Doug Smith, and Laurence Juber. The included CD contains the original recordings from three beautiful Christmas CDs from Cullen, Smith, and Juber respectively. Arranged and recorded by Doug Smith, winner of the 2006 Fingerstyle Championship at Winfield Festival: Deck the Halls * Hark the Herald Angels Sing * I Saw Three Ships * Jingle Bells. Arranged and recorded by David Cullen: Go Tell It on the Mountain * O Come Emmanuel * O Come All Ye Faithful * Silent Night. Arranged and recorded by Laurence Juber: Away in a Manger * The Bells of Paradise * Good King Wenceslas * Jesu Joy of Man's Desiring. The CD alone will become one of your favorite holiday recordings and is included with this book at a great price!
Business Law: Principles and Cases offers students a readable, rigorous, and practical introduction into the real world of business law. Students receive not only a thorough explanation of the legal and regulatory issues affecting businesses, but also have the opportunity, in critical thinking exercises, to apply what they learn to real business situations. In fact, no other business law text better maximizes and simplifies student learning. All chapters contain outlines, summaries, margin notes, comprehensive question and problem material. The majority of cases and examples are current (1990 or later), condensed, and presented in the language of the court.
For a good example of this proposition, read Brock v. Entre Computer Centers.
12.6 BROCK v. ENTRE COMPUTER CENTERS FACTS Entre Computer Centers,
Inc. (Entre), a Delaware corporation with its headquarters and principal place of ...
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.
