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Media Research Methods

Measuring Audiences, Reactions and Impact

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

The SAGE Handbook of Social Research Methods

The SAGE Handbook for Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative, and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. As its editors maintain, there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions, research design, and analysis.

The contemporary expansion of the audience1 for ethnographic writing affects
the contextualization of data by the researcher and raises questions about the
relation of theory to audience. I will use some examples from anthropology to
explore ...

Media Audience Research

A Guide for Professionals

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, ...

Teaching Science in the Primary Classroom

Who was right about gravity - Aristotle or Galileo? Do woodlice like the damp or the sunshine? Now in full colour, the new edition of this core textbook is packed full of exciting ideas and methods to help trainees and teachers looking for creative ways of teaching science to primary school children. It's the perfect step-by-step guide for anyone teaching science for the first time. Reflecting the new curriculum, the third edition has been extensively updated throughout and now includes: · a brand new chapter on teaching science outdoors · lots of guidance on how to work scientifically in the classroom · a new focus on assessment of ‘secondary readiness’ · new activities and case studies, with helpful links to developing scientific skills With practical examples, case studies, clear guidance on how to turn theory into creative practice, and lots of ideas for lively science lessons and activities, this is the ideal book for anyone studying primary science on initial teacher education courses, and teachers looking for new ideas to use in the classroom.

Hart, S. (1998) 'A sorry tail: Ability, pedagogy and educational reform', British
Journal of Educational Studies, 46(2): ... P., Osborn, M. and Pollard, A. (2001) '
The changing nature of assessment in English primary classrooms: Findings from
the ...

Primary English Teaching

An Introduction to Language, Literacy and Learning

Lecturers, why waste time waiting for the post to arrive? Click on the above icon and receive your e-inspection copy today! This comprehensive introduction to language, literacy and learning in the primary school explores the theoretical issues that underpin pedagogical practice in the primary English language classroom in a straightforward manner, enabling readers to understand the resulting practice and curriculum offerings in English primary schools today. The contributors explore new initiatives in primary language teaching, putting these into their theoretical context, and offer practical ideas, helping students to make the bridge from studying to be a teacher, through to the beginnings of their teaching career. Diversity and aspects of special educational needs are also considered in each section of the book. This book will be essential reading both for undergraduate students of education, as well as for PGCE students. Visit the UKLA's website : here

Diversity and aspects of special educational needs are also considered in each section of the book. This book will be essential reading both for undergraduate students of education, as well as for PGCE students.