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The SAGE Handbook of Social Research Methods

The SAGE Handbook for Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative, and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. As its editors maintain, there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions, research design, and analysis.

The contemporary expansion of the audience1 for ethnographic writing affects
the contextualization of data by the researcher and raises questions about the
relation of theory to audience. I will use some examples from anthropology to
explore ...