Sebanyak 8 item atau buku ditemukan
ARF/Esomar : San Francisco (USA), 21st-24th April, 1996
Papers and Poster Abstracts
"Topics such as collaboration, gender inclusiveness, school audiences, cognitive styles, and serving multiple internal audiences are addressed." PREFACE.
"Topics such as collaboration, gender inclusiveness, school audiences, cognitive styles, and serving multiple internal audiences are addressed." PREFACE.
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
