Handbook on Radio and Television Audience Research

With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.

• ISBN 13 : 9789280633931
• ISBN 10 : 9280633937
• Judul : Handbook on Radio and Television Audience Research
• Pengarang : Graham Mytton,  
• Kategori : Radio audiences
• Bahasa : en
• Tahun : 1999
• Halaman : 191
• Halaman : 191
• Google Book : http://books.google.co.id/books?id=tqV6QgAACAAJ&dq=intitle:research+audience&hl=&source=gbs_api
• Ketersediaan :

The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.