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Business Ethics

A Core Competence in the 21st Century

This research project tackles the issue of business ethics and the challenge of ethical behavior which must be met by organizations and their managers if they a re truly concerned about survival and competitiveness. The study attempts to highlight the need to create awareness inside organizations as to how to drive and enforce ethical behavior though exploring t he various techniques available to institutionalize ethics. The main objective of this study is to provide valuable feedback and insight into the level of awareness about business ethics in Lebanon by collecting data from a sample of managers representing select Lebanese organizations. The study will sh ed light on the practices of these organizations regarding the promotion and institutionalization of ethical behavior. Finally, the main findings of this study emphasize the importance of creating awareness for ethics in Lebanese organizations. In fact, more effort on the part of these organizations must be demonstrated to promote and enforce ethical behavior and awareness among their members as well to capitalize on ethics as a core competen ce.

This research project tackles the issue of business ethics and the challenge of ethical behavior which must be met by organizations and their managers if they a re truly concerned about survival and competitiveness.