International Business Strategy
The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.
- ISBN 13 : 1107027896
- ISBN 10 : 9781107027893
- Judul : International Business Strategy
- Pengarang : Alain Verbeke,
- Kategori : Business & Economics
- Penerbit : Cambridge University Press
- Bahasa : en
- Tahun : 2013
- Halaman : 616
- Halaman : 616
- Google Book : http://books.google.co.id/books?id=uQpaAQAAQBAJ&dq=intitle:Business+Strategy&hl=&source=gbs_api
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Ketersediaan :
To define economic exposure and its strategic significance for the MNE. 2. To
describe the various approaches to manage and minimize economic exposure. 3
. To explain the short- and long-term effects of a global cash management system
.