Framework for Marketing Management
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
- ISBN 13 : 0132997975
- ISBN 10 : 9780132997973
- Judul : Framework for Marketing Management
- Pengarang : Philip Kotler, Kevin Lane Keller, Philip Kotler, Kevin Lane Keller,
- Kategori : Business & Economics
- Penerbit : Pearson Higher Ed
- Bahasa : en
- Tahun : 2011
- Halaman : 360
- Halaman : 360
- Google Book : http://books.google.co.id/books?id=sWcuAAAAQBAJ&dq=inauthor:philip+kotler&hl=&source=gbs_api
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Ketersediaan :
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.