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Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

Few business subjects have had as much debate over the years as the difference
between marketing and public relations. A short paper written for the IPR by
Carol Friend of Pielle may clarify the issue for general managers. The paper
quotes ...