Thought of the author on politics, government, social, and law in Indonesia; collected articles.
Thought of the author on politics, government, social, and law in Indonesia; collected articles.
Nama lengkapnya Syamsuddin Abi Abdillah Muhammad bin Abi Bakr bin Ayyub
bin Sa'd bin Hariz Al-Zar'i Ad-Dimasyqi. Al-Jauzi- yah, merupakan pengaitan (
penisbatan) namanya dengan Madrasah yang didirikan oleh ulama besar
Muhyiddin Abul Mahasin Yusuf bin Abdurrahman bin Ali bin Al-Jauzi (w. 656 H).
Ayahandanya Abi Bakr, adalah ulama masyhur dan kurator (qayyim) Madrasah
tersebut. Ia wafat pada Rabu dinihari, 23 Rajab 751 H. di Damaskus. Ibnu
Qayyim, tumbuh ...
Menggunakan pengalaman sendiri sebagai ilustrasi adalah cara paling jujur dan bisa dipercaya. Karna pengarang menjalani sendiri semua perjalanan usahanya bersama Petakumpet hingga sukses seperti sekarang ini. Sementara orang cerdas selalu mempercayai ‘belajarlah dari pengalaman orang lain’. Budiman Hakim, Executive creative Director MACS 909 Penulis Buku Terlaris Lanturan Tapi Relevan & Ngobrolin Iklan Yuk! Buku terbitan GalangPress (Galangpress Group).
Sementara orang cerdas selalu mempercayai ‘belajarlah dari pengalaman orang lain’. Budiman Hakim, Executive creative Director MACS 909 Penulis Buku Terlaris Lanturan Tapi Relevan & Ngobrolin Iklan Yuk!
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl?, Credit Suisse, and other top corporations.
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated.
