Marketing Management
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
- ISBN 13 : 9780273743613
- ISBN 10 : 0273743619
- Judul : Marketing Management
- Pengarang : Philip Kotler,
- Kategori : Business & Economics
- Penerbit : Pearson Education
- Bahasa : en
- Tahun : 2012
- Halaman : 1022
- Halaman : 1022
- Google Book : http://books.google.co.id/books?id=jx7QugAACAAJ&dq=inauthor:philip+kotler&hl=&source=gbs_api
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Ketersediaan :
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.