Short Introduction to Strategic Management

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Learning points n Discuss how strategy happens n See strategy as managing a
portfolio of projects n Strategy formed through a pattern of decisions and actions
n Link strategy formation to corporate entrepreneurship n Form the background
for an integrative model Once the future strategic path has been staked out in the
strategy formulation process, the next logical step in a rational analytical
approach to strategy making is to ensure that the necessary actions are carried
out to make ...