Changing patterns in marketing

a study in strategy

• ISBN 10 : UCAL:B3376089
• Judul : Changing patterns in marketing
• Sub Judul : a study in strategy
• Pengarang : Myron Samuel Heidingsfield,  
• Kategori : Business & Economics
• Bahasa : en
• Tahun : 1968
• Halaman : 167
• Halaman : 167
• Google Book : http://books.google.co.id/books?id=mUBIAQAAIAAJ&dq=intitle:marketing+stra&hl=&source=gbs_api
• Ketersediaan :

Contents CHAPTER I THE FRAMEWORK OF THE MARKETING CONCEPT 1
Acceptance of Concept by Industry 2 Need for Planning 2 Importance of
Quantitative Techniques 3 Importance of Behavioral Sciences in Management 5
Additional Readings 6 CHAPTER II EVOLUTION OF MARKETING STRATEGY
FROM MILITARY STRATEGY 9 Military Strategy as a Base for Marketing Strategy
10 Offensive and Defensive Military Strategies 1 1 Marketing Strategy 13
Adaptation of ...