Business Strategy Formulation

Theory,Process and the Intellectual Revolution

As the paradigm of economic activity shifts to creating customer value, companies must formulate strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results.

Creating a strategy formulation process that integrates logic, analysis, creativity
and innovation required new thoughts and new ways of thinking about strategy
formulation. It required thinking differently about the very concept of strategy.