This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication.
market surroundings. The higher the market demand, relative to the supply
capacities, the more attractive the market and industry (micro) environment of the
firm. Nevertheless, attention should be paid to running industry overcapacities,
which ...
Primarily intended for the postgraduate students of commerce and management, this compact text covers all the topics prescribed in almost all universities and autonomous institutes in India. Each concept is explained with the help of many real-life examples from the Indian context. Considering the fact that the understanding of the concept of strategic intent is prerequisite to the understanding of strategic management, the chapter on strategic intent is included which brings out the differences between various elements of strategic intent. It also covers the current happenings in the businesses from the Indian context. Similarly, a topic on strategic choice has been discussed at length because of the fact that BCG growth-share matrix and GE nine-cell matrix are extremely useful in making a strategic decision in real life. Besides, the book contains ten case studies on various topics of strategic management such as environmental appraisal, critical success factors, SWOT analysis, strategic intent, strategic choice, business level strategy formulation and choice of growth strategy. All these cases are provided with authentic industry specific data. Firms are chosen from different businesses thereby giving business-specific flavour and a broad understanding of various business domains.
They believed that contracting business is built upon trust—mutual trust between
clients and contractors, between suppliers and contractors and between management and the employees. It is, therefore, mandatory to become worthy of
trust from all quarters. The mission statement includes infrastructure construction
such as roads and bridges and industrial and commercial real estate construction
. Mission includes competitive price as it is of strategic importance to ASPL. The
mission ...
Understanding Employment Law: Concepts and Cases is an employment law text for students learning about employment law as part of an Australian business or related degree and is designed as a text suiting a one semester course.It provides a focus on the employment contract, exploring the employment relationship from its inception to its conclusion, and noting relevant legislative impacts. The operation of contract principles and workplace legislation are discussed in clear, everyday language.Features:* A clear explanation of the legal principles relevant to the employment relationship from its inception to its conclusion.* Includes relevant legislative impacts and key cases.* A 12 chapter structure makes it a perfect fit for a one semester course.
A clear explanation of the legal principles relevant to the employment relationship from its inception to its conclusion, including relevant legislative impacts and key cases.
