Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.
Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
The Meaning of Market Segmentation The concept of market segmentation has
triggered the imagination of many marketers during the last decade. It is a
strategy which enables the firm to maximise the results ofa given marketing effort
by ...
This book describes the fifteen strategies identified through research reviewed by The National Dropout Prevention Center and Network at Clemson University. Each chapter in this book was written by a nationally recognized authority in that field. Research has shown that these 15 strategies have been successfully implemented in all school levels from K - 12 in rural, suburban, and urban centers; as stand-alone programs or as part of systemic school improvement plans. Helping Students Graduate: A Strategic Approach to Dropout Prevention also covers No Child Left Behind and its effects on dropout rates; Dealing with Hispanic dropouts; Differences and similarities between rural and urban dropouts. These fifteen strategies have been adopted by the U.S. Department of Education. They are applicable to all students, including students with disabilities.
The value of early childhood education as an effective dropout prevention
strategy is compelling. The concept of prevention applies to the critical role of
good early learning experiences: young children who engage in hands-on,
exploratory ...
Management accountancy has a dynamic role to play in the competitive strategy of modern global businesses. This book sets out key strategic principles and then assesses how management accountancy can affect and direct these strategies. Engaging case studies reveal how theories and concepts translate into real business practice. Throughout, the book emphasizes: - how accounting initiatives can trigger assessment and improvement of performance management - the importance of managerial decision making to good business practice - how today's management accountancy measures against current research Written for advanced undergraduate, postgraduate and MBA students taking courses on management accounting and performance measurement and management, the book will be also of interest to management and business consultants, professional accountants and accounting academics.
Measurement practices, current and possible, pervade all of these issues, and
we are closely concerned with improvements in performance measurement and
all its implications. We accept that we cannot manage what we cannot measure, ...
Offers a strategic approach to managerial accounting for the hospitality industry.
Every major developed country has its own version of accounting standards.
Originally the accounting standards in the UK and Ireland were established by
the councils of what were then six major accountancy bodies. The ASC was set
up by ...
