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Social Marketing to Protect the Environment

What Works

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection.

Volume 56 of Journal of Social Issues

Journal of Social Issues, Promoting Environmentalism

This book focuses on the psychology, sociology, and public policy of global environmental issues. The goals of the book are * to describe the current state of the environment and environmentalism * to present new theories and research on environmental attitudes and behaviors * to explore obstacles and ethical considerations in promoting pro-environmental action

This book focuses on the psychology, sociology, and public policy of global environmental issues.