International Cases in Tourism Management
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
- ISBN 13 : 1136394362
- ISBN 10 : 9781136394362
- Judul : International Cases in Tourism Management
- Pengarang : Susan Horner, John Swarbrooke,
- Kategori : Business & Economics
- Penerbit : Routledge
- Bahasa : en
- Tahun : 2004
- Halaman : 416
- Halaman : 416
- Google Book : http://books.google.co.id/books?id=0sTmjLINB2kC&dq=intitle:international+research+journal&hl=&source=gbs_api
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Ketersediaan :
Journal of Hospitality and Tourism Research 26(3). Lewis, A. and Airey, D. (2001)
Tourism careers in Trinidad and Tobago: perceptions of secondary school
students. Tourism and Hospitality Research 3(1). Lockwood, A. and Medlik, S. (
2001) ...