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BUSINESS POLICY AND STRATEGIC MANAGEMENT

CONCEPTS AND APPLICATIONS

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically. The major organizational issues in strategy development are covered through an analytical study of: Nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy. The concept of strategic intent to guide action. 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating. Competitive gaming model to strategize different types of market structures. Internetworking model to develop high-performance Internet ventures. Strategic business model to unfold hidden value into new directions. Value model to explain strategic elements of innovation and technology management. Ethical and international issues in the context of corporate governance. Strategic leadership model relevant to the emerging market ground realities. Strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.

0 To explain strategic elements of innovation and technology management. 0 To
describe functional and servicing platforms for innovation. 0 To discuss various
modes of entry for capturing value on technology. 0 To study how to sequence
innovation and technology strategy, by time and over space. 0 To appreciate why
firms compete for technology standards. 0 To understand experiential embedding
of intellectual properties. 0 To learn about entrepreneurial leadership and
internal ...

STRATEGIC MANAGEMENT

THE INDIAN CONTEXT

The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition • A brief section on ‘Government Initiatives’ is added in Chapter 4. • Section on ‘CSR activities mandated by the Government of India’, have been incorporated in Chapter 5. • A new case study on Indian Airline has been introduced. • All case studies of the previous edition have been updated with latest company information and development.

The study and development of concepts in Strategic Management is hardly about
four decades old. The Twenty Fifth National Business Conference in 1955,
sponsored by The Harvard Business School Association, highlighted the
powerful concept of 'Strategy'. Then came the Chandler's [1] study where it was
thought that some American firms proposed 'Strategy' as an important variable in
the study of organisations. Ansoff [2], in his book on Corporate Strategy, relied
heavily on his ...