Sebanyak 4 item atau buku ditemukan

Strategic Management in Tourism

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism. Strategic Management in Tourism, 2nd Edition analyses the impacts of crucial environmental issues and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook for tourism courses, this book also covers marketing strategy, eTourism, functional management and strategic innovation. Presenting new insights and updated concepts, this text provides an integrated synthesis that will benefit students in their future careers and also be useful to professionals working in the tourism sector.

Here we are with the second edition of Strategic Management in Tourism. It has
been a long time, and I would like to apologize to the adopters of the book.
Nevertheless, the long wait has meant that the second edition has been able to
be designed in terms of new insights, updated concepts and a new articulation of
themes. Part I is now an enlarged element of the text and combines an analysis
of the new tourism environment, economic development, tourism forecasting and
new ...

Strategic Management in ...

Here we are with the second edition of Strategic Management in Tourism. It has
been a long time, and I would like to apologize to the adopters of the book.
Nevertheless, the long wait has meant that the second edition has been able to
be designed in terms of new insights, updated concepts and a new articulation of
themes. Part I is now an enlarged element of the text and combines an analysis
of the new tourism environment, economic development, tourism forecasting and
new ...

Tourism marketing and management handbook

Introduction The literal meaning of the word strategy is 'the art of the General',
deriving from the ancient Greek word for General, 'stra- tegos'. To the tourism
manager the term strategy has come to mean the type of decision made by the
tourism company president or, at regional/country levels, on the relationships
between the organization/tourism activity and the environment. In other words,
tourism marketing strategy attempts to describe certain critical decisions that
define the ...