International Marketing
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
- ISBN 13 : 1135387176
- ISBN 10 : 9781135387174
- Judul : International Marketing
- Pengarang : Stanley Paliwoda, Michael Thomas, Michael Thomas, Michael Thomas,
- Kategori : Business & Economics
- Penerbit : Routledge
- Bahasa : en
- Tahun : 2013
- Halaman : 768
- Halaman : 768
- Google Book : https://play.google.com/store/books/details?id=DV35AQAAQBAJ&source=gbs_api
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Ketersediaan :
The concept of psychological closeness of one market to another was toprove an
important and useful finding. This modelwas subsequently refined by Cavusgil
and Nevin who went on to identify yetfurthercharacteristics, finding that the ...