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NSCA's Essentials of Personal Training-2nd Edition

NSCA's Essentials of Personal Training, Second Edition, is the authoritative text for personal trainers, health and fitness instructors, and other fitness professionals as well as the primary preparation source for those taking the NSCA-CPT exam.

A SWOT analysis—an analysis of strengths, weaknesses, opportunities, and
threats—is often conducted as part of a feasibility study (8). If the results of the
needs analysis and feasibility study are positive, the committee develops a
master plan ...