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The Influence of Public Relations on News Coverage and Public Perceptions of Foreign Countries

This study found, first, that news portrayal of foreign countries significantly affects public's cognitive and affective evaluation of those countries. However, this study provided limited influence of international PR efforts on either news coverage or public perceptions.

The results of the Chicago Council on Foreign Relations (CCFR) survey were
also analyzed to examine U.S. public perceptions of select countries. Second,
content analysis was conducted to reveal the nature of U.S. news coverage of
foreign ...