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International Marketing Strategy

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today’s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

Learning Software Organizations. Methodology and Applications

11th International Conference on Software Engineering and Knowledge Engineering, SEKE'99 Kaiserslautern, Germany, June 16-19, 1999 Proceedings

This book constitutes the thoroughly refereed and revised post-conference documentation of the 11th International Conference on Software Engineering and Knowledge Engineering, SEKE'99, held in Kaiserslautern, Germany in June 1999. The book provides a unique overview of current activities, approaches, and trends in learning software organizations. The first part gives an overview on the topic, covering foundations in the software engineering domain, enabling techniques for organizational learning, and learning support techniques. The second and the third part of the book on methodology and applications present thoroughly revised full papers of the most interesting papers on learning software organizations presented during SEKE'99 and its satellite workshop LSO'99.

This book constitutes the thoroughly refereed and revised post-conference documentation of the 11th International Conference on Software Engineering and Knowledge Engineering, SEKE'99, held in Kaiserslautern, Germany in June 1999.

Linguistics and the Study of Comics

Do Irish superheroes actually sound Irish? Why are Gary Larson's Far Side cartoons funny? How do political cartoonists in India, Turkey, and the US get their point across? These questions and many more are answered in this new collection on linguistics and comics, which explores language and how the verbal and the visual interact.

What is the impact of English on comics written in other languages? These questions and many more are answered in this volume, which brings together the two fields of comics research and linguistics to produce groundbreaking scholarship.

PATTERN-ORIENTED SOFTWARE ARCHITECTURE: A SYSTEM OF PATTERNS

This practical tutorial/reference demonstrates how patterns can enable you to create large-scale applications and solve recurring design problems. It contains a catalogue of 25 patterns, described in a standardized format, that you can use or adapt to your own development projects. Both a tutorial and a reference guide, this manual presents a number of techniques for solving recurring software design problems in a comprehensive fashion which includes many guidelines and constraints regarding practical applications.· Patterns· Architectural Patterns· Design Patterns· Idioms· Pattern Systems· Patterns and Software Architecture· The Pattern Community· Where Will Patterns Go?· Notations

Both a tutorial and a reference guide, this manual presents a number of techniques for solving recurring software design problems in a comprehensive fashion which includes many guidelines and constraints regarding practical applications.· ...

TREMORS: SHORT FICTION BY CALIFORNIA WRITERS

This diverse collection from four women and four men includes flash fiction, excerpts from a novel-in-progress, and short stories that explore a wide range of imaginative themes.

Across the hallway were several bedrooms. Two of the medium-size bedroom
closets were flung open and women's garments like saris of different designs and
colors were strewn on the floor. Petticoats designed to wear underneath a sari ...

Business Law: Text and Cases

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This connection between law and ethics is clearly evident in the area of tort law,
which provides remedies for harms caused by actions that society has deemed
wrongful. Criminal law is also rooted in common law concepts of right and wrong
 ...

Business Law, Alternate Edition: Text and Summarized Cases

This summarized case version of the best-selling title, BUSINESS LAW, ALTERNATE EDITION offers a comprehensive, authoritative, and student-friendly delivery of classic black-letter law blended with coverage of contemporary issues and cases. The cases, content, and features of the 12th edition have been thoroughly updated to represent the latest developments in business law. Excellent assortments of cases are included, ranging from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. Numerous critical-thinking exercises challenge students to apply what they've learned to real-world issues. In addition, the text offers an unmatched range of support materials including innovative online teaching and learning resources. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This connection between law and ethics is clearly evident in the area of tort law,
which provides remedies for harms caused by actions that society has deemed
wrongful. Criminal law is also rooted in common law concepts of right and wrong
 ...

Aphasia

A Clinical Perspective

An up-to-date, integrated analysis of the language disturbances associated with brain pathology, this book examines the different types of aphasia combining two clinical approaches: the neurological and the neuropsychological. Although they stress the clinical aspects of aphasia syndromes, they also review assessment techniques, linguistic analyses, problems of aphasia classification, and frequently occurring related disorders such as alexia, agraphia, alcalculia, and anomia. In addition, they examine commonly encountered speech disorders, neurobehavioral and psychiatric problems commonly associated with aphasia, and the language characteristics of aging and dementia. Rehabilitation and recovery are discussed, and a neural basis for aphasia and related problems is proposed. Neuropsychologists, neurologists, speech therapists, psychiatrists, and occupational therapists will find this book invaluable when dealing with language disorders resulting from brain disease or injury.

An up-to-date, integrated analysis of the language disturbances associated with brain pathology, this book examines the different types of aphasia combining two clinical approaches: the neurological and the neuropsychological.