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Audience Research Made Easy

[This document] was written to provide organisations with guidance and advice on how to conduct effective audience research and better understand audiences. Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1.

Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1.