Audience Research Made Easy
[This document] was written to provide organisations with guidance and advice on how to conduct effective audience research and better understand audiences. Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1.
- ISBN 13 : 9781920784300
- ISBN 10 : 1920784306
- Judul : Audience Research Made Easy
- Pengarang : Sharron Dickman, Australia Council, Arts Victoria, Australia Council, Arts Victoria, Australia Council, Arts Victoria,
- Kategori : Arts
- Bahasa : en
- Tahun : 2005
- Halaman : 73
- Halaman : 73
- Google Book : http://books.google.co.id/books?id=wG8yAgAACAAJ&dq=intitle:research+audience&hl=&source=gbs_api
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Ketersediaan :
Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1.