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International Marketing

Text and Cases

1 .2 Exports Turnover of Birla Tyres Source: website http://www.birlatyre.com/
Global/Worldwide Marketing Company The focus will be on allocating company
resources globally without segmentation of the corporate into domestic country ...

The Handbook Of Academic Writing: A Fresh Approach

Writing is one of the most demanding tasks that academics and researchers face. In some disciplines we learn some of what we need to know to be productive, successful writers; but in other disciplines there is no training, support or mentoring of any kind.

Remember also that healthy habits may fail, effective patterns may break and
writing strategies may work well in one context but not in others. In academic
writing there seems to be a fairly common need for people to start and stop, to
jump in ...

Balanced Scorecard: A Gd. For

As one of the titles in APQC's Passport to Success series, this book provides readers with a comprehensive guide to the most effective ways of setting up balanced scorecards to measure an organization's performance. Based on years of research of leading organizations-and supported by examples of best practices and important traveler's tips -this book will help managers initiate and/or improve their organization's balanced scorecard efforts.

As one of the titles in APQC's Passport to Success series, this book provides readers with a comprehensive guide to the most effective ways of setting up balanced scorecards to measure an organization's performance.