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An Introduction to English Language

Word, Sound and Sentence

How does the English language work? If you are interested in discovering the answer to this question, then An Introduction to English Language is the ideal place to start. Written in a clear, lively, and easy-to-follow style, this introductory textbook is based around three core topics of linguistic study: WORD: English words, how they fit into sentences, their internal structure, their meaning and how they make up vocabularies for various purposes. SOUND: the sound systems of English, its phonetics and phonology, and English intonation and stress patterns. SENTENCE: English sentence structure and introductory English grammar. Packed with classroom tested examples and graded exercises, the third edition of this popular book features: a multimedia companion website , containing Powerpoint slides, mini-lectures, quizzes and downloadable audio files to aid study new material on language variation and change, including more examples of regional dialects, and extra material on New Englishes a new introduction to linguistics as a subject, familiarizing students with key issues and topics. Carefully designed as a course-book for either group or individual study, An Introduction to English Language remains an essential text for students and teachers of English language and introductory linguistics.

How does the English language work? If you are interested in discovering the answer to this question, then An Introduction to English Language is the ideal place to start.

International Marketing

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective.

HSC Business Studies

"This guide for HSC Business Studies presents a concise, systematic review of coursework and practice in skills essential to high level performance in the HSC.Students, tutors, teachers and parents will find the practical approach of this guide an essential support to the competitive final year of school study.Macquarie HSC Business Studies contains: a complete review of the HSC course an in-depth case study of a successful Australian company visual aids to learning and memory concis

"This guide for HSC Business Studies presents a concise, systematic review of coursework and practice in skills essential to high level performance in the HSC.Students, tutors, teachers and parents will find the practical approach of this ...

Winning At Innovation

The A-to-F Model

WINNER OF THE CHARTERED MANAGEMENT INSTITUTE (CMI) INNOVATION AND ENTREPRENEURSHIP AWARD AT THE CMI BUSINESS BOOK THE YEAR AWARDS 2013 Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization.

The Winner Effect

The Neuroscience of Success and Failure

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless? The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.

The higher you are in a steep hierarchy, the more power you have over those
below you, whether psychological, financial or physical. Power pumps
testosterone into the blood, which in turn – via the winner effect – further inflates
your power ...

The Winner

LuAnn Tyler is a single parent striving to escape a life of endless poverty. Then a mysterious Mr Jackson makes her an offer he thinks no one can refuse: a guarantee to be the winner of the $100 million lottery. But LuAnn won't do it. Less than twenty-four hours later, she is fighting for her life and running from a false murder charge. Jackson's offer - and its condition that she leave the country forever - seems her only hope. Ten years later, LuAnn secretly returns to the United States to begin a new life with Matthew Riggs, a man whose origins are as murky as her own. But a canny reporter has picked up her trail, as have the FBI - and Jackson. Matt Riggs is the only person who can help her. But is help what Matt intends or is he too closing in for the kill? Suspense-filled roller-coaster action from one of the world's master storytellers.

Key Concepts in e-Commerce

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

This Mother's Daughter

An engaging compilation of traditional African-American wisdom, handed down from mother to daughter, offers true-life stories and advice on such topics as maternal bonding, adoption, inter-racial family relationships, finances, prosmiscuity, and violence. Original. 15,000 first printing.

An engaging compilation of traditional African-American wisdom, handed down from mother to daughter, offers true-life stories and advice on such topics as maternal bonding, adoption, inter-racial family relationships, finances, prosmiscuity ...