Social marketing
strategies for changing public behavior
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
- ISBN 10 : UOM:39015050198012
- Judul : Social marketing
- Sub Judul : strategies for changing public behavior
- Pengarang : Philip Kotler, Eduardo L. Roberto, Ned Roberto, Eduardo L. Roberto, Ned Roberto,
- Kategori : Business & Economics
- Penerbit : Free Pr
- Bahasa : en
- Tahun : 1989
- Halaman : 401
- Halaman : 401
- Google Book : http://books.google.co.id/books?id=UwlHAAAAMAAJ&dq=inauthor:philip+kotler&hl=&source=gbs_api
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Ketersediaan :
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups