Sebanyak 149 item atau buku ditemukan

The marketing of nations

a strategic approach to building national wealth

Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.

Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing.

Principles of Marketing, An Asian Perspective

Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Marketing Management

Analysis, Planning, Implementation and Control

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.

How Businesses Invest and Prosper in the World's High-Growth Cities Philip
Kotler, Milton Kotler. 172 WINNING GLOBAL MARKETS survivors devastated by
the loss of their family members, homes, and possessions. Most cities expect
their ...

Principles of Marketing European Edition

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194) if you need access to the MyLab as well, and save money on this brilliant resource. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194). Alternatively, buy access to MyMarketingLab and the eText – an online version of the book - online at www.mymarketinglab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Social Marketing to Protect the Environment

What Works

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection.

Chaotics

The Business of Managing and Marketing in the Age of Turbulence

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

ABOUT THE AUTHORS Philip Kotler, considered by many to be the father of
modern marketing, is the S. C. Johnson & Son Distinguished Professor of
International Marketing at the Kellogg School of Management, Northwestern
University.