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Hotel and Lodging Management

An Introduction

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents: New, completely updated chapters on human resources and the sales and marketing departments Up-to-date case studies reflecting the latest management trends and issues Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels New sections on yield management, lodging environments, franchise companies, and management organizations Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.

This updated Second Edition presents: New, completely updated chapters on human resources and the sales and marketing departments Up-to-date case studies reflecting the latest management trends and issues Profiles of industry pioneers ...

The Epistle of the Eloquent Clarification Concerning the Refutation of Ibn Qutayba by Al-Qāḍī al-Nuʿmān b. Muḥammad (d. 363/974)

Critical Edition with an Introduction

This book offers an early Shiite/Fatimid controversy against Sunnite scholars in matter of Islamic law. Al-Qadi al-Nu'man (d. 363/974) refutes Ibn Qutayba's (d. 276/889) argument according to which succinct legal formulas exempt civil servants from the need of long dissertations of jurists.

Here we have juxtaposed the text quoted in Dhāt al-bayān and the
corresponding text from Kitāb al-maʿārifas it had reached us: 40 See: Lecomte,
Ibn Qutayba, pp. 336–337; see also: ḥashwiyya, EI2. Several scholars
associated the ...

Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Marketing

An Introduction

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium.

The Muqaddimah

An Introduction to History

The Muqaddimah, often translated as "Introduction" or "Prolegomenon," is the most important Islamic history of the premodern world. Written by the great fourteenth-century Arab scholar Ibn Khaldûn (d. 1406), this monumental work laid down the foundations of several fields of knowledge, including philosophy of history, sociology, ethnography, and economics. The first complete English translation, by the eminent Islamicist and interpreter of Arabic literature Franz Rosenthal, was published in three volumes in 1958 as part of the Bollingen Series and received immediate acclaim in America and abroad. A one-volume abridged version of Rosenthal's masterful translation was first published in 1969. This new edition of the abridged version, with the addition of a key section of Rosenthal's own introduction to the three-volume edition, and with a new introduction by Bruce B. Lawrence, will reintroduce this seminal work to twenty-first-century students and scholars of Islam and of medieval and ancient history.

This new edition of the abridged version, with the addition of a key section of Rosenthal's own introduction to the three-volume edition, and with a new introduction by Bruce B. Lawrence, will reintroduce this seminal work to twenty-first ...

The Grammar of English Grammars

With an Introduction Historical and Critical

... are sometimes, by sameness of pronunciation, made to be the same words;
and sometimes distinguished as different ... he gave us several such anomalies
as fa-ba-ce-ous in four syllables and her-ba-ceous in three, it is not easy to tell.