Sourced from the second edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University) and combining clarity, authority and real-world relevance, Microeconomics provides carefully tailored content ideal for use on introductory microeconomics courses.
Sourced from the second edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University) and combining clarity, authority and real-world relevance, Microeconomics provides carefully tailored content ...
PRINCIPLES OF MACROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth edition features a strong revision of content in all twenty-three chapters. Dozens of new applications emphasize the real-world relevance of economics for today’s students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry, using a team of instructors/preparers that have been with the project since the first edition. The text material is again fully integrated into Aplia, the best-selling online homework solution. I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.--N. Gregory Mankiw. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The text material is again fully integrated into Aplia, the best-selling online homework solution. I have tried to put myself in the position of someone seeing economics for the first time.
This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods. This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.
In the pre-KAM (key-account management) stage, the firms do not have a
relationship but are assessing whether there is potential for establishing key-
account status. In the early-KAM stage the supplying firm might develop preferred
-supplier ...
This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
A collection of cases in business strategy and policy in Ireland. Companies profiled include Avonmore Foods, Bailey's Irish Cream and the Jefferson Smurfit Group. Themes covered include how organizations are responding to a complex business environment.
The purpose of a business strategy course should be to provide the student with
an understanding of the issues but also to ensure that they remember that the
total number of variables in a real strategy situation is typically beyond the control
of ...
Discover the knowledge and tools that today’s most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt’s UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Implementing this international growth strategy will challenge Starbucks. The firm
will need to continue wisely using its resources and capabilities as the foundation
for customizing its products to meet local tastes while trying to convince ...
This cost-effective alternative to traditional Business Law texts offers in-depth coverage of all core topics (including contracts and sales) in a brief, paperback format. It’s the first book of its kind to combine a less expensive, less detailed approach with excerpted (rather than summarized) cases to illustrate key points of law. This text is perfect for single-semester courses that focus primarily on contracts and sales. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
As will be discussed in Chapter 25, a corporation is a legal entity created under
the laws of a state. Both the corporation as an entity and the individual directors
and officers of the corporation are potentially subject to liability for criminal acts.
Interesting, clear, and applied, BUSINESS LAW TODAY: THE ESSENTIALS is your concise guide to the law and what it means in the business world--from contracts and secured transactions to warranties and government regulations. Easy to understand with an engaging writing style that is matched by vibrant visuals, BUSINESS LAW TODAY includes coverage of contemporary topics that impact not only the business world, but your life--from the USA Patriot Act's effect on constitutional rights to the national Do Not Call registry. Fascinating features and intriguing cases highlight the material's practicality. The text's companion website includes resources to help you study, such as sample answers to the end-of-chapter case problem features; videos clips for use with in-text video questions; Internet exercises; and interactive quizzes for every chapter. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Roger Miller, Gaylord Jentz. CRIMINAL LAW AND CYBER CRIMES In United
States v. Park,5 the chief executive officer of a national supermarket chain was
held personally liable for sanitation violations in corporate warehouses, in which
the ...
sums, and perjury are examples of felonies. People who lie under oath (as
Murdock did in What's Your Verdict?) commit the felony of perjury. Misdemeanor
A misdemeanor is a less serious crime. It usually is punishable by confinement in
a ...
Twomey, Jennings and Greene’s BUSINESS LAW: PRINCIPLES FOR TODAY'S COMMERCIAL ENVIRONMENT, 5E uses excerpted cases in the language of the court to provide both comprehensive and clear coverage. Updates throughout this edition address the latest developments and all of today’s most important business law topics without overwhelming readers with unnecessary detail. Based on the authors’ extensive teaching and legal experience, this trusted book offers a wealth of integrated examples and applications that feature current events and familiar situations to help readers thoroughly grasp legal concepts. Engaging feature boxes, numerous brief examples and applications marked For Example reinforce concepts as readers progress through each chapter's narrative. This edition’s clear, thorough guidance also assists current and future professionals in preparing for the CPA exam. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Learning Outcomes After studying this chapter, you should be able to LO.1
Discuss the nature and classification of crimes LO.2 Describe the basis of criminal liability LO.3 Identify who is responsible for criminal acts LO.4 Explain
the penalties ...
