SPSS is a statistical and data analysis package. Its modular format allows users to build a system that is tailored to their exact analysis needs. This work concentrates specifically on the more advanced statistics capabilities of the package.
Its modular format allows users to build a system that is tailored to their exact analysis needs. This work concentrates specifically on the more advanced statistics capabilities of the package.
For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.
For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.
SPSS QuickStart is a guide to the skills that behavioral and social science researchers, educational and business analysts, and others use to conduct statistical analyses. It focuses on the SPSS procedures and techniques that these individuals are likely to apply to analyze their data.
SPSS QuickStart is a guide to the skills that behavioral and social science researchers, educational and business analysts, and others use to conduct statistical analyses.
SPSS Categories performs conjoint analysis and optimal scaling procedures, including correspondence analysis.
SPSS Categories performs conjoint analysis and optimal scaling procedures, including correspondence analysis.
textformat=02> This popular collection consists of a variety of primary sources, all grouped around central themes in American history since 1865. Each chapter in this book focuses on a particular problem in American history since 1865, such as American involvement in the Vietnam War, pr
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format.
