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Rethinking Marketing

Sustainable Marketing Enterprise in Asia

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

This book offers a fresh perspective on understanding how successful business strategies are crafted.

Project Management

Fast Track to Success

Effective managers now recognize that most operational activities aimed at achieving key team objectives can and should be considered projects and managed accordingly. Typically these projects will range from: complex operational tasks, one-off initiatives such as moving offices or installing a new IT system, to the development of new products and services. However, while many of the traditional project management principles still apply, most tools and techniques need to be adapted and simplified to make them relevant to modern businesses. For those that master these new skills, exciting career opportunities lie ahead that will accelerate functional managers into new areas.

However, while many of the traditional project management principles still apply, most tools and techniques need to be adapted and simplified to make them relevant to modern businesses.

Startup.com

Startup.com takes you through all the stages of starting up a business on the Internet - from the initial idea, through business planning, and on to setting up and growing the business, it consistently provides essential practical guidance and advice. Issues covered include: Internet hot topics and growth areas and their business dynamics planning your business so that you stand the best possible chance of success how to hire and retain the right kind of help your role and that of your staff securing funds legal issues how to survive and prosper when the Internet bubble bursts. The book draws upon the knowledge and experience of a team of experts drawn from every relevant field - these include entrepreneurs such as Keith Young and Alastair Shaw, investors and consultants, as well as major players such as KPMG and Mishcon de Reya, all of whom present professional expertise and insight from some of the most famous and successful Internet start-ups, such as EasyNet, RealNames and NetBenefit. "You can be a successful entrepreneur. You can change the world. You can be anything you want to be." From the Introduction, by Keith Young, Chairman, NetB2B2 The Internet has unshackled business thinking and liberated innovation and vision. In this new business democracy, contacts and a big name take second place to great ideas, energy, flair and determination. But you have to be fast in evaluating and implementing your concept, as someone brighter and faster could be about to start on the same patch. Startup.com is for anyone who is thinking of joining the Internet economy and grasping some of the excitement and challenges of building a new world. It will also be an invaluable resource for those currently involved in e-business who want to ensure the continued success of their venture. By assuming that you have an understanding of general business ideas already, it cuts straight to immediate practical advice and guidance for anyone setting up or running an Internet business. Using checklists, real-life business plans and case studies, it takes you through every step of the process, pointing out the pitfalls and telling you how to avoid them.

Startup.com takes you through all the stages of starting up a business on the Internet - from the initial idea, through business planning, and on to setting up and growing the business, it consistently provides essential practical guidance ...

Putting the Public Back in Public Relations

How Social Media Is Reinventing the Aging Business of PR

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Blogger relations is a popular topic ofdiscussion these days, not just on the
blogosphere, but also within the HR departments of PR agencies and businesses
that understand its importance. It's something new and is perceived to require a ...

Learn How to Become a Successful Manager (Collection)

The Rules of Management will teach you how to manage your team--and manage yourself. They're surprisingly easy to learn and live by. Now, Richard Templar has brought them all together in one place: the quick, irreverent The Rules of Management. Templar covers everything from setting realistic targets to holding effective meetings; finding the right people to inspiring loyalty. Learn when and how to let your people think they know more than you (even if they don't)--and recognize when they really do! Discover how to adapt your style to each team member... create your own private game plan for success... manage stress and stay healthy... and take charge, as if you were born to manage! The Rules of Work are about how you are seen to be doing it. They are about how you appear to others. And they are about helping you to achieve the success you richly deserve. This new, even better, edition includes 10 brand new rules to take you further, faster. These rules are the guiding principles that will improve both what you do and how you do it, giving you the unmistakable air of confidence that will win you admiration, respect, and the next promotion. With The Rules under your belt you'll have the edge in everything you do, without having to compromise your principles.

Fitting in means being able to follow the corporate culture, and speaking the
language is a big part of this. ... It isn't your job to educate them, reeducate them,
edify them, inform them, teach them, give them a bit of class, drag them up, stop
the ...

A Guide to Six Sigma and Process Improvement for Practitioners and Students

Foundations, DMAIC, Tools, Cases, and Certification

Master modern Six Sigma implementation with the most complete, up-to-date guide for Green Belts, Black Belts, Champions and students! Now fully updated with the latest lean and process control applications, A Guide to Lean Six Sigma and Process Improvement for Practitioners and Students, Second Edition gives you a complete executive framework for understanding quality and implementing Lean Six Sigma. Whether you're a green belt, black belt, champion, or student, Howard Gitlow and Richard Melnyck cover all you need to know. Step by step, they systematically walk you through the five-step DMAIC implementation process, with detailed examples and many real-world case studies. You'll find practical coverage of Six Sigma statistics and management techniques, from dashboards and control charts to hypothesis testing and experiment design. Drawing on their extensive experience consulting on Six Sigma and leading major Lean and quality initiatives, Gitlow and Melnyck offer up-to-date coverage of: What Six Sigma can do, and how to manage it effectively Six Sigma roles, responsibilities, and terminology Running Six Sigma programs with Dashboards and Control Charts Mastering each DMAIC phase: Define, Measure, Analyze, Improve, Control Understanding foundational Six Sigma statistics: probability, probability distributions, sampling distributions, and interval estimation Pursuing Six Sigma Champion or Green Belt Certification, and more This guide will be an invaluable resource for everyone who is currently involved in Six Sigma implementation, or plans to be. It's ideal for students in quality programs; "Green Belts" who project manage Six Sigma implementations, "Black Belts" who lead Six Sigma teams; "Champions" who promote and coordinate Six Sigma at the executive level; and anyone seeking Six Sigma certification.

As a side bar, resolving this problem is difficult in the traditional paradigm of
management that relies on quotas to reward and punish employees. This
remained a problem after I stopped consulting for the factory because they never
really ...

Budgeting for Non-financial Managers

How to Master and Maintain Effective Budgets

This book takes readers step-by-step through the whole budgeting process. It puts together budgets that get the results you want, and, equally important, shows how to adhere to them.

This book takes readers step-by-step through the whole budgeting process. It puts together budgets that get the results you want, and, equally important, shows how to adhere to them.