Understanding Marketing Research

This text is written in an easy-to-understand style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities. Taylor from Northern Sydney Institute TAFE.

• ISBN 13 : 9781741032048
• ISBN 10 : 1741032040
• Judul : Understanding Marketing Research
• Pengarang : Elvan Tong,   Tong / Taylor,   Douglas Taylor,  
• Kategori : Marketing research
• Bahasa : en
• Tahun : 2004
• Halaman : 279
• Halaman : 279
• Google Book : http://books.google.co.id/books?id=IOQvAAAACAAJ&dq=intitle:Understanding&hl=&source=gbs_api
• Ketersediaan :

This Australian text has been written in an easy to read style to help students gain a good understanding of marketing research.