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市场营销原理/亚洲版/英文版/21世纪经典原版经济管理教材文库/Principles of marketing

亚洲版

本书对营销进行了一个权威、综合、创新、管理和实践的介绍,它为学生在各种不同的环境下学习和应用现代营销的基本概念和经验而设计,全书共分20章。

本书对营销进行了一个权威、综合、创新、管理和实践的介绍,它为学生在各种不同的环境下学习和应用现代营销的基本概念和经验而设计,全书共分20章。

Principles of Marketing

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Principles of Marketing and E-Commerce: For University of Calcutta and WB State University

Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce. Intended as a core text for the students of B.Com for the University of Calcutta and West Bengal State University, it will enable them to comprehend the fundamentals of marketing and e-commerce, thereby applying those directly to current business scenarios.

Principles of Marketing and E-Commerce: For University of Calcutta and WB State University is designed to expand the reader's knowledge about an ever-changing market and the dynamic platform of e-commerce.

Principles of Marketing

Business, Marketing

Facts101 is your complete guide to Principles of Marketing. In this book, you will learn topics such as Analyzing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Consumer Markets and Consumer Buyer Behavior, and Business Markets and Business Buyer Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

In this book, you will learn topics such as Analyzing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Consumer Markets and Consumer Buyer Behavior, and Business Markets and Business Buyer Behavior plus ...

Principles of Marketing, Third Canadian Edition, Philip Kotler, Gary Armstrong, Margaret H. Cunningham, Robert Warren. Instructor's Manual

Principles of Marketing, An Asian Perspective

Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Principles of Marketing European Edition

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194) if you need access to the MyLab as well, and save money on this brilliant resource. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194). Alternatively, buy access to MyMarketingLab and the eText – an online version of the book - online at www.mymarketinglab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator